Wholesale and trade
Premium optics your customers can afford. Margin you can build on.
Pinion Optics is a UK based binocular brand with thirteen HD and ED models, IPX7 waterproofing across the range and a one year warranty. We are opening trade accounts with independent retailers now.
- 13
- binocular models
- IPX7
- waterproof, every model
- 1 year
- limited warranty
- UK
- based stock and support
Why stock Pinion
A simple range that sells itself on the shop floor.
Two clear grades of glass at every size make the upsell easy: HD for value, ED for colour accuracy and edge sharpness. Every model ships with case, strap, lens covers and cloth, and every model is nitrogen purged, O ring sealed and rated IPX7. There is no confusing sub range and no model that lets the brand down.
- Competitive trade pricing and healthy margins
- Reliable UK stock and tracked delivery
- HD and ED tiers for a clean upsell
- IPX7 waterproof across the range
- Full box contents, shelf ready
- Dedicated UK trade contact
The range
Thirteen binoculars from £99 to £239 RRP.
Trade pricing, EANs and SKUs are available to approved accounts in the trade portal.
What you get as a Pinion dealer
Everything your team needs to list, display and sell the range.
Imagery library
Studio and lifestyle photography for every model, downloadable individually or as a zip per product.
Pricing and EAN sheet
RRP, trade price, EAN and SKU for the whole range, ready for your till system and website.
Product copy
Descriptions, key features, spec tables and box contents you can copy straight into your listings.
POS material
Counter cards, shelf talkers, posters and window stickers, requested in a few clicks.
Staff training
Simple HD versus ED and magnification explainers, plus optional in store sessions and demo units.
Dealer locator listing
Your store on our map with address, opening hours and a link back to your website.
Online trade portal
One login. Every product shot, price, EAN and description.
Approved dealers get a private area on this site with the full imagery library, RRP and trade pricing, EANs and SKUs, copy ready product descriptions, brand assets and a POS request form. No more chasing emails for a product image.
Launch retailer
Trusted by Camera Centre UK.
Pinion launched with Camera Centre UK, a specialist photographic and optics retailer. Their team sells the range in store and online alongside leading camera and optics brands, and they helped shape the trade support we now offer every dealer.
Visit Camera Centre UK
Our dealer network
Approved dealers are listed on our locator.
Every authorised Pinion stockist can show you the range side by side, help you choose between HD and ED glass, and look after you after the sale.
Stockist details are being added. Check back soon.
Apply
Open a trade account.
- 01
Apply
Tell us about your business below.
- 02
Approval
Our trade team replies within two working days.
- 03
Portal access
Create your login and we switch on the trade portal.
- 04
First order
Opening orders from £1,000 with tracked UK delivery.
Trade brochure
Pinion Optics 2026 Trade Brochure
PDF · 4.1 MB · 19 pages
Questions first? Email hello@pinionoptics.co.uk.